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April 2019

The first digital brand of Instagram influencer Deborah Symond O’Neil is burgeoning and growing steadily just like her online persona.   [caption id="attachment_6620" align="aligncenter" width="1024"] Deborah Symond O’Neil[/caption]   When she started the journey with this brand, she just didn’t think about where the chequered flag of this insta-based start-up would be. And, she admits it graciously.   Mode Sportif has already become a 5-year-old brand that proudly boasts two fully...

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How to Improve Your Instagram Photos

Are you happy with your Instagram marketing images? Looking for tips to improve your photos?

In this article, you’ll discover four tips to help you create better photos so you can stand out, drive more clicks, and generate more revenue.


Why Good Photography Matters on Instagram

The imagery you’re posting to Instagram can help make or break your sales, especially if you’re relying on shoppable Instagram posts and stories to drive sales traffic.

Shoppable Instagram posts make shopping directly from your feed easy for your followers. Through shoppable posts, consumers are taken directly to various product pages on your website where they can easily purchase your products. TYME, a hair tools eCommerce shop, has seen a 44% increase in traffic from Instagram since integrating shoppable posts.

In 2018, Instagram expanded shoppable posts to include stories as well. Similar to shoppable posts, your followers can just tap the product they’re interested in while viewing your story and they’re sent to the product’s page on your website.

With a large number of consumers relying on social networks to help make purchase decisions, it’s important to showcase your products in the best possible way. Here are some tips to help you create better product images for use in your Instagram marketing.