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Author: Optinsta Staff

  Instagram has reached an epitome of half a billion daily active users. Now it is not anymore a social media app for teenagers and photographers. It has become a very strong marketing platform for new-aged business owners.     There is a bunch of opportunities growing around Instagram lately. Cultivating a strong engagement on Instagram helps businesses build a customer base and increases the brand’s visibility.   This image sharing...

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    “I can’t drive traffic to my website because I don’t have the swipe up feature because I don’t have enough followers.”   Well, it’s true that if you have just started with Instagram, you won’t have the Instagram’s swipe up feature because Instagram likes to retain its users as much as possible and that’s the reason why links do not work in the individual post. You are...

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So you are just like another Insta-loving soul who loves posting on Instagram. Cool selfies, food shots, travel pics, buddy photos- you do it all and, your followers just love you for it. Or, you may be a lesser-known grammar and want to create something that can commemorate how you have done this year or see what your friends enjoyed the most.   The nine-square grid Instagram...

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Instagram compiles a list of the topics it thinks you are interested in inside the Instagram app itself, which is used to show you all the relevant apps in your feed.   You can check the list for yourself with just a few clicks into some of Instagram’s app deeper setting.   You can check what Instagram thinks you are interested in by going into the app’s deeper setting...

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In a guest post, a very well known internet marketer Stefanos Bournias has explored Instagram’s marketing objective for e-commerce and, how your business can take the advantages of Instagram’s giveaways.   Just like the most e-commerce marketers, you also:   Use Instagram to increase brand awareness Use Instagram as your sales channel Run giveaways to achieve your overall Instagram marketing goals, but are not sure how to quantify it properly   Giveaways have...

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As an Instagram user, you need to be very careful about a new scam that gives hackers access to your account.   Nowadays there are posts promising huge discounts on Ray-Ban sunglasses are circulating around social media platforms – but, the truth is that they dangerous cons designed to nab your financial details.   The post looks like exactly below-     If you are a regular Instagram user, you might have...

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  Scores of Instagram users and agencies recently took to the social network to voice their serious concerns over a sudden dip in engagement on their posts. Speculation around an algorithm change was dispelled by an Instagram spoke person, but still people are in blue about the reason behind the sudden performance drops.   One influencer agency told the Drum that over a past few weeks initial data...

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  Instagram users who add any of the songs that parent company Facebook has licensing deals for to their Stories via the Music sticker can now add lyrics for some of them, as well.   At the time of story creation, Instagram users can browse through the photo and video sharing network’s library of songs and choose the particular one that best fits the context of their posts.   If...

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What do we need more social media? The answer is straightforward- influencers and ads. And, no doubt we are lucky-Instagram has announced a new tool for presenting the hybrid of the two in your feed. Instagram has never looked more #sponsored than this.   In a blog post published this Tuesday, Instagram has officially announced it would begin rolling out a completely new way for advertisers to...

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