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Instagram released Reels in July 2020, a short-form video feature intended to compete with TikTok.  Instagram serves recommended Reels, as well as related Explore sections, in a new tab, close to IGTV images.   The algorithm for Reels, like the one for IGTV videos, prioritizes content from the accounts you connect with the most, as well as the types of posts you usually communicate with, based on...

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In June 2018, Instagram released IGTV, a video platform aimed at competing with YouTube.   Ordinary users can upload videos that are between one and fifteen minutes long, while developers and accounts with wider audiences can upload videos that are up to one hour long. In addition to a standalone app that was released the same day, IGTV has a dedicated button in the Instagram app.   According to Fran,...

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Instagram Stories launched back in August 2016. Like Snapchat Stories, the product allows users to post evanescent images and videos that vanish after 24 hours.   In reality, Kevin Systrom, Instagram's former CEO, admitted that the feature was ripped off from Snapchat in an attempt to lure users away from the famous disappearing-message app.   Instagram launched Stories Highlights and Stories Archive in December 2017 as a way to...

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For the first time in June 2018, Instagram made its six primary ranking factors public. Surprisingly, this algorithm has remained largely unchanged since then.   What users see in their Instagram Feed is determined by three key factors:   a) Recency: How recently the content was posted, with timely posts being given priority over those that are weeks old.   b) Interest: How much Instagram thinks you'll care about a post,...

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Since 2019, Instagram has been exploring private likes on the platform, and it has since been rolled out to more users. However, this function is divisive, and some users are disappointed with it. This week, the hiding likes made their way back to the top of the news. This time, Instagram's CEO, Adam Mosseri, moved in and discussed the issue on his personal Twitter account.   According to...

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  What's the best time to share something on Instagram? It's early in the workweek and early in the day, according to data from 300 labels.   When is the optimal time to share something on Instagram? It's an age-old conundrum. You've spent hours (or months) reading, brainstorming, writing, reviewing, and editing this new post (or campaign), and it's finally time to show it off.     But hold on a...

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  Instagram has introduced Instagram Live Rooms, a new way to go live with up to three guests on Instagram.   With the launch of Instagram Live Rooms, advertisers and creators can target new markets, increase revenue, and connect with their followers in real-time.   Here's what you need to know about Instagram's new release and how you can put it to use with your business:   What Are Instagram Live Rooms,...

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For bloggers, Instagram can be a very effective brand-building platform. See what one Instagram specialist had to suggest about expanding your page, from audience building and establishing yourself as a specialist to traffic acquisition and a new revenue source.   In terms of promoting your brand, I believe that blogging on Instagram is one of the most valuable things you can do. That isn't to suggest you...

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  Instagram is one of our preferred social media platforms, and it's definitely one of the most popular places to connect these days. We'll go through those dos and don'ts for generating entertaining content on everyone's favorite social media platform today.   1.) Don't - be a spammer Well, we just talked about being consistent and turning up, but it's a fine line to walk. There's a lot of...

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Writing a good Instagram bio may seem easy, but it necessitates some planning and innovation.   According to studies, people develop a solid perception of who you are within the first 7 seconds of meeting you — and it can be much quicker on the web.   If you're using Instagram for business, your Instagram bio can make a strong first impression and be used to draw new followers...

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