We thought it would be helpful to analyze the data we have of how posts perform on Instagram and find out just what makes the perfect Instagram post. When we say perfect, we mean in terms of getting the most engagement through likes and comments.
So here’s a handy guide to what works best on the world’s favorite photo sharing platform:
Instagram gives you a variety of options when it comes to putting a filter on your post. According to our data Gingham is the most popular and attracts the most likes and comments, giving photos a vintage edge and is especially effective for selfies. Clarendon came in at a close second, accentuating light and dark colors, and is often used on scenery images. If you’re feeling more advanced, check out our recommendation for 5 of the best photo editing apps to take your Insta-photography to the next level.
2. Type of photo
Posts that share personal experiences also receive a high amount of engagement, for example, weight loss journeys and travel pictures. These updates received, on average, a fifth (22%) more likes compared to other images posted by the same account.
Posts from female users receive the most likes and comments (sorry gents!), with an average of 578 likes compared to 117 on average for a post from a male user. The number of comments was also higher, 170 on women’s posts, a third more than men who receive an average of 113 comments per post.
Posts of animals, such as cats and dogs, are the second most engaged with, receiving on average 120 likes and 60 comments. Scenery images, such as beaches, mountains and sunsets, are the third most popular, earning on average 90 likes and 45 comments.
At the risk of repeating ourselves, this week’s challenge theme is #PPRepetition! Guest judges @evenskild, @joelhypponen, and @nk7 can’t wait to see your entries — anything from rippled reflections to lined vanishing points. Follow the steps below to enter: 1. Post photos/videos relating to the theme between Tue. 5/2 and tomorrow, 5/7, at noon US-ET; 2. Tag @passionpassport and #PPRepetition in your caption; 3. Tell us about the experience; and 4. Visit our “Community” page (link in bio) on our site for full details. Swipe left for further inspiration! Photo by: @joelhypponen Jostedal Glacier, Norway
A hashtag, as you probably already know, will categorize your photo, so when a user an Instagram searches a hashtag that your post includes, they’ll be able to see it in the results. We’ve previously given you the best hashtags for Instagram photography, the best for Insta-fashion accounts, and even the best hashtags for foodies, this time around we’ve found the top ten list of most popular hashtags currently used on Instagram. If you use any of these hashtags you’re going to improve your chances of your post being seen by people who don’t follow you already, which can mean more likes and comments.
1. #love – 1.017 billion posts
2. #instagood – 544.2 million posts
3. #photooftheday – 389.0 million posts
4. #beautiful 363.1 – million posts
5. #tbt 357.8 – million posts
6. #happy – 349.5 million posts
7. #cute – 348.8 million posts
8. #fashion – 344.9 million posts
9. #followme – 322.7 million posts
10. #me – 312.8 million posts
Captions are written to accompany your image post. Obviously, posts that include a number of popular hashtags do better than if you weren’t to use them. However, we did some more digging and discovered that caption length can also affect engagement. Posts that include captions where a user has to click ‘more’ tend to receive fewer likes and comments (on average 15% less) so we’d recommend keeping them short and sweet. Captions that include emojis also do better, however, try and limit these to three maximum, otherwise, it can make the caption harder to read.
5. Best time to post
According to our data, the best time to post on Instagram on average is in the evening between 6 pm and 7.30 pm in the week and 11 am at the weekend (BST). This is simply because this when the most people are using Instagram, therefore are more likely to see your post in their feed. Figuring out the best time to post can also help you better schedule your Instagram posts, although the best time can vary depending on your followers.
We hope you find these Instagram-hacks helpful and your notifications skyrocket up!