Social
Facebook capabilities
Facebook is where your page meets its audience. The agent can publish text, photo, and video posts, schedule and reschedule them, reply to comments and messages, and read page and post insights.
39 capabilities
Good for
- Publishing to your page
- Answering page messages
- Replying to comments
- Reading page and post insights
What it cannot do
- Posting and messaging work through a Facebook Page; personal profiles are not supported.
- Replies go out as the Page, and Facebook's messaging window rules apply.
- Changing page roles and settings requires full admin access to the page.
What we'll ask for
- Read your pages, posts, comments, and messages
- Publish, update, and delete page posts
- Reply to comments and send messages as the page
Try asking
- "Publish a photo post about the new product launch"
- "Reply to every unread message on the page"
- "Summarise how last week's posts performed"
All Facebook capabilities
These act through your connected Facebook account.
Read
- Get commentFACEBOOK_GET_COMMENT
Reads one comment's details.
- List commentsFACEBOOK_GET_COMMENTS
Lists a post's comments and their replies.
- Read conversationFACEBOOK_GET_CONVERSATION_MESSAGES
Reads the messages in one conversation.
- Get current userFACEBOOK_GET_CURRENT_USER
Verifies the connection and reads your own profile.
- Get messageFACEBOOK_GET_MESSAGE_DETAILS
Reads one message sent or received by the page.
- List conversationsFACEBOOK_GET_PAGE_CONVERSATIONS
Lists conversations between people and your page.
- Get page detailsFACEBOOK_GET_PAGE_DETAILS
Reads a page's details.
- Get page insightsFACEBOOK_GET_PAGE_INSIGHTS
Reads a page's analytics and trends.
- List page photosFACEBOOK_GET_PAGE_PHOTOS
Lists photos on your page.
- List page postsFACEBOOK_GET_PAGE_POSTS
Lists posts on your page.
- List page rolesFACEBOOK_GET_PAGE_ROLES
Lists who has which role on your page.
- List tagged postsFACEBOOK_GET_PAGE_TAGGED_POSTS
Lists posts where your page is tagged or mentioned.
- List page videosFACEBOOK_GET_PAGE_VIDEOS
Lists videos on your page.
- Get postFACEBOOK_GET_POST
Reads one post's details.
- Get post insightsFACEBOOK_GET_POST_INSIGHTS
Reads analytics for one post.
- List reactionsFACEBOOK_GET_POST_REACTIONS
Lists who reacted to a post and how.
- List scheduled postsFACEBOOK_GET_SCHEDULED_POSTS
Lists scheduled and unpublished posts on your page.
- List managed pagesFACEBOOK_LIST_MANAGED_PAGES
Lists the pages you manage.
Send
- Publish scheduled postFACEBOOK_PUBLISH_SCHEDULED_POST
Publishes a scheduled post immediately.
- Send media messageFACEBOOK_SEND_MEDIA_MESSAGE
Sends an image, video, audio, or file from the page.
- Send messageFACEBOOK_SEND_MESSAGE
Sends a text message from the page.
Create
- Comment on postFACEBOOK_CREATE_COMMENT
Comments on a post or replies to a comment.
- Create multi-photo postFACEBOOK_CREATE_MULTI_PHOTO_POST
Publishes one post with several photos from links.
- Create photo postFACEBOOK_CREATE_PHOTO_POST
Publishes a photo post on your page.
- Create postFACEBOOK_CREATE_POST
Publishes a text or link post on your page.
- Create video postFACEBOOK_CREATE_VIDEO_POST
Publishes a video post on your page.
- Upload photos in batchFACEBOOK_UPLOAD_PHOTOS_BATCH
Uploads up to 50 photos to a page or album at once.
Update
- Assign page roleFACEBOOK_ASSIGN_PAGE_TASK
Gives a user a task or role on your page.
- Like post or commentFACEBOOK_LIKE_POST_OR_COMMENT
Adds a like reaction to a post or comment.
- Mark message seenFACEBOOK_MARK_MESSAGE_SEEN
Marks a message as seen by the page.
- Reschedule postFACEBOOK_RESCHEDULE_POST
Changes a scheduled post's publish time.
- Remove likeFACEBOOK_UNLIKE_POST_OR_COMMENT
Removes a like from a post or comment.
- Edit commentFACEBOOK_UPDATE_COMMENT
Changes an existing comment's text.
- Update page settingsFACEBOOK_UPDATE_PAGE_SETTINGS
Changes settings on your page.
- Edit postFACEBOOK_UPDATE_POST
Changes an existing page post.
Delete
- Delete commentFACEBOOK_DELETE_COMMENT
Removes a comment.
- Delete postFACEBOOK_DELETE_POST
Permanently deletes a page post.
- Remove page roleFACEBOOK_REMOVE_PAGE_TASK
Removes a user's tasks or access on your page.
Manage
- Show typing indicatorFACEBOOK_TOGGLE_TYPING_INDICATOR
Shows or hides the typing indicator in a conversation.
Common questions
- Can OptInsta facebook handle everything I need?
- Facebook: Posting and messaging work through a Facebook Page; personal profiles are not supported.
- Can OptInsta facebook handle everything I need?
- Facebook: Replies go out as the Page, and Facebook's messaging window rules apply.
- Can OptInsta facebook handle everything I need?
- Facebook: Changing page roles and settings requires full admin access to the page.
Also works with
Last updated: 2026-09-24