For bloggers, Instagram can be a very effective brand-building platform. See what one Instagram specialist had to suggest about expanding your page, from audience building and establishing yourself as a specialist to traffic acquisition and a new revenue source.
In terms of promoting your brand, I believe that blogging on Instagram is one of the most valuable things you can do. That isn’t to suggest you shouldn’t pay attention to major traffic sources like Google and Pinterest. But it’s all about Instagram when it comes to gaining devoted fans and subscribers.
Instagram helps you to build a community for yourself and your company while still connecting with readers in ways that are impossible to do on other platforms.
By effectively using Instagram, you will be able to significantly boost your blog traffic and revenue.
What Does Instagram Blogging Look Like?
Using an Instagram account for blogging is not the same as using an Instagram account for personal use. For that reason, I have two accounts.
The look of your Instagram depends on your niche, so it’s good to consider it as a “mini-blog.” Concentrate on the stuff you post on Instagram and how you can use it to guide viewers to where you want them to go. Your Instagram stories and posts should be related to your niche and the products you’re trying to market.
1.) Remember to network as far as possible
One of the best pieces of advice I can send you is that Instagram will thank you for your time spent there. The more time you spend on Instagram, the more your content will appear in other people’s feeds. Follow other bloggers, like and comment on their posts, share their content, contact them, and so on.
However, be sincere. Do so because you truly like their stuff, not because you expect anything from them. In a perfect scenario, they’ll thank you and reciprocate, but don’t expect much in return.
2.) Get the blog marketing strategy perfect
When you focus solely on Instagram, it’s possible to get engrossed in it and lose sight of the key goal — to drive traffic to your blog. People must be aware of your blog to visit it. You should mention your blog and direct people to it.
a.) In the bio, there is a connection
There is only one spot on your profile where you can have a clickable link: in your bio’s website link section. You’ll need to copy and paste your blog link, or any other link you want to send people to, into that box.
b.) Use Stories
The most crucial aspect of your blog marketing plan is this. People will see the real you on Instagram stories, and this is when they can bond with you. Consider it a reality show. We like seeing what other people are up to and who they are.
You can use stories to help people get to know you, but the most important thing you can do is offer free content and a lot of meaning in your stories. People should be guided to your blog and the services available there. Discuss the resources available to your ideal reader and where they will find them.
c.) Early on, adapt new features
When a new feature on Instagram is released, you can gain attention by using it first, before anyone else. In 2020, Instagram launched Reels. You can use Reels to make short videos that promote your company, similar to TikTok. It will get more difficult to get the content shown as the Reels algorithm gets more complex and more people start making Reels.
3.) Comprehend the importance of hashtags
You should never underestimate the value of good hashtags since they could be the reason why people like you and want to follow you. The best thing about hashtags on Instagram is that users can pick which hashtags they want to “follow.” This means you’ll appear in their feed even though they don’t follow you.
People can come across your account while they are searching for a certain hashtag. You can use up to 30 hashtags per post on Instagram, but only use hashtags that are specific to your post. It’s tempting to use common hashtags, but they won’t target your perfect audience, limiting your potential content’s scope.
4.) Stand out from the crowd
One billion people use Instagram. While this means there will be a lot of competition, it also means you will have the opportunity to reach a large number of people.
You must set yourself apart from other accounts in your industry to gain a following. What distinguishes you from others? What can you do that no one else in your industry can?
This is not the time for modesty. Consider what you’re good at, what can help people bond with you, and your distinct style or personality. These should be shown to the audience.
Are you a decent writer? Make the most of this by writing fantastic copy for your articles and tales. Is it true that you’re a talented photographer? With your pictures, you can entice people to come closer.
People like watching the process. They like seeing behind-the-scenes footage and less-than-perfectly staged Instagram videos, something we used to see a lot more of in the past.
5.) Make sure your account is set up to succeed
The first step is to determine why you want to expand your Instagram following. Is there anything to do with the numbers? Do you want to increase your earnings? Are you looking to make more friends? Do you want to develop your own brand?
Digging deeper into why you want to expand your Instagram account will help you figure out what kind of content to make. What does success look like in terms of the objective? Is it a higher number of fans, sales, or traffic?
a.) Establish a posting calendar
The first step is to determine what you want to write about. It’s a waste of time if you don’t write about your dream reader in every post you write. You must provide them with meaning and have a plan for each post.
What’s the right way to decide what to write about? Inquire of your followers, and join other people in your niche who have a large Instagram following. Don’t do just what people are doing. However, you can study their technique and see how you can apply it to your own business.