What’s the best time to share something on Instagram? It’s early in the workweek and early in the day, according to data from 300 labels.
When is the optimal time to share something on Instagram? It’s an age-old conundrum. You’ve spent hours (or months) reading, brainstorming, writing, reviewing, and editing this new post (or campaign), and it’s finally time to show it off.
But hold on a second. When is the best time to do something? Are all hours or minutes the same in the algorithm’s eyes? They aren’t, no.
a.) Is there a right time to post something on social media?
Since newsfeed algorithms (particularly the Facebook and Instagram algorithms) use “recency” as a major ranking signal, posting your content when your followers are online is one of the effective ways to add your organic reach.
The bad news is that there is no one-size-fits-all “best time to post on social media.” Industry benchmarks have been studied by everybody and their uncle, but the true source of reality is still your statistics on your followers.
As a result, the best time to post on social media varies depending on the site and the brand. However, with the right resources, determining the best time to post on your social media sites becomes a breeze.
b.) When is the perfect time to post on social media?
1.) Keep an eye out for any updates
The people who use social media, like the people who use it, are still evolving. For example, throughout 2020, the shift to remote work would result in increased social media use.
Checking feeds at lunch has given way to checking feeds in-between zoom meetings. If your target audience shifts, your approach will need to shift as well. If you continue to improve your social media scheduling plan, keep in mind that time is a significant but variable factor.
2.) Optimize and evaluate
You’ve done your due diligence to the best of your ability, and now it’s time to hit the publish (or schedule) button and see what happens. But what if the results aren’t what you expected?
A/B tests (where you post the same content at various times to see which time generates the best results) can be instructive.
3.) Look into the market
Examine the feeds of the rivals to see what they’re up to. Take a look at their best-performing posts (or conduct a complete social competitive analysis) and see if any trends emerge, or reverse-engineer their tactics.
It’s important to keep an ear to the ground in your business if you’re looking for strategies to emulate or spotting traps to escape. (You may also want to include publishing schedules in your social listening efforts.)
4.) Examine when your target audience is most active on the network
Many social media algorithms place a premium on recent activity. What is the reason for this? People are interested in what’s new, particularly given how much we check our feeds these days.
One of the simplest ways to work with (rather than against) the Facebook and Instagram algorithms is to post while your followers are online. You will increase the chances that your content can reach and engage with your followers by predicting when they are likely to be browsing their feeds.
5.) Take a look at your most successful posts from the past
You’re already tailoring your content to meet your social media objectives. When it comes to deciding when to publish the material, we suggest using a data-driven approach as well.
The first step is to look at your analytics software or social media reports to find the most popular posts for each metric. The most successful posts in terms of:
- Awareness (i.e., posts that have high impressions)
- Engagement (i.e., posts that earned impressive engagement rates)
- Traffic/Sales (i.e., posts that attracted a lot of clicks)
Next, look at what time of day or week you published good content and see if any trends emerge.
c.) When is the right time to post anything on Instagram?
According to a survey, the best time to post to Instagram is between 8 AM and 12 PM or 4-5 PM PST.
Instagram’s algorithm, sadly, has a lot in common with Facebook’s. Recency, in other words, is a significant ranking signal. As a result, audience behavior plays a role in posting times once again.
Examining when your followers are online will assist you in getting started. Online activity, on the other hand, is not the be-all and end-all of strategy.
When posting on Instagram, keep the following statistics in mind:
- 63 percent of Instagram users search it at least once a day
- 42 percent of Instagram users search the app several times a day
- In 2020, Instagram users spent an average of 30 minutes a day on the platform (from 26 minutes per day in 2019)
- In 2019, people spent an average of 6 minutes 35 seconds on Instagram per visit
d.) When is the right time to post anything on Facebook?
There’s no such thing as a one-size-fits-all solution when it comes to the right time to post on Facebook. Some claim it’s best between 8.30 a.m. and 3.30 p.m. on weekdays, while others say it’s best between 11.30 a.m. and 1.30 p.m. on Wednesdays.
That does not, however, imply that those are the best times for you! While these can be a good place to start, keep in mind that each Facebook Page is unique, with different audiences in various cities and time zones.
You may be in Los Angeles, but if the majority of your followers are in New York, you should post in the EST time zone. If you have followers in both North America and the United Kingdom, you can find that posting at “odd” times in your timezone(s)(like midnight PST) performs well for you since it is 8 a.m. in London.
While many people believe that the best time to post on Facebook is before work or during lunch, this assumes that the majority of your followers are employed full-time. You may be marketing to college students or retirees, in which case those times aren’t ideal.
When posting on Facebook, keep the following statistics in mind:
- 74% of Facebook users check it at least once a day
- Users spend an average of 34 minutes per day on Facebook, according to 51% of users who check it multiple times per day
- Only 80% of people use Facebook on their phones (19 percent use both mobile and desktop)
e) The most important points to remember about the best time to post on social media
Finally, there is no one-size-fits-all perfect time to share on social media. The best time for your brand is as particular as your audience, and it varies by platform.
- Using the right data, however, you can increase your social ROI by refining your posting schedule.
- Pay careful attention and examine the success of previous posts on Instagram and Facebook, as well as when your followers are online.