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Instagram Is The New Linkedin: Startups Prefer Hiring On Instagram

Instagram Is The New Linkedin: Startups Prefer Hiring On Instagram

Instagram Is The New Linkedin: Startups Prefer Hiring On Instagram

Instagram is a great way to showcase your portfolio and build an engaged audience base that is there to support your work and give their feedback to further improve your work. Interestingly, it is also the preferred hiring website for creative companies and start-ups.

We have a heard a million times how people are using Instagram to make money but we never really considered how this could also be a very real opportunity for people seeking jobs. Case in point, a 19-year old Moulik (who is still in college) got hired to work for Notebook just because of his Instagram work portfolio.

Achin Bhattacharya, CEO/Founder of Notebook needed wanted to create an artistic and engaging video for his startup. Instead of looking for creative graphic designers on LikedIn, he rather decided to browse Instagram for finding the right graphic designer.  This is where his team found Debangshu Moulik, a Pune (India) based graphic artist.  The team was really impressed by his credentials, his portfolio and the fact that he had 41,300 Instagram followers. The team hired Moulik immediately.

Instagram is really popular among youngsters and young adults with its 65% users between the age of 18-34.  It is, in fact, the most popular social media website for young adults.  Moulik says Instagram has been a real blessing for him. Here is what he had to say about Instagram and its importance for artists like him –

“It is a norm for artists like me to use Instagram as an instant portfolio. For most visual creative professionals, the platform is a perfect place to put out free advertisements of their work. Clients approach us based on both the quality of the work as well as our social media influence status. I am fortunate to live in a time when anyone has the tools to showcase their work,”


Instagram is also a fantastic hiring spot for startup founders. Here is what Achin Bhattacharya had to say about this ordeal from perspective of a CEO –

“My alternative would have been to post a job advertisement at the Kolkata Government Art College or browse through LinkedIn and spend resources to go through the wrong choices before we found someone right. On Instagram, I just browsed through artists’ portfolios to understand their work, and reduced the risk of hiring someone who might create discordant content.”


It’s a win-win for the hiring company as well as this young Instagrammer. This story is a classic example of the power of social media and how it brings together people from different backgrounds and worlds fare apart. Instagram is truly the new hiring destination for startups and companies looking to hire creative individuals.


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