Using Instagram Stories to Boost Your Brand
With more than 500 million people use Instagram stories on a daily basis, Instagram gives your business the best opportunity to reach and engage with a large number of audience on a regular basis. In fact, one-third of the most viewed stories come from the brands. We all know that Instagram stories disappear within 24 hours so it gives you the best opportunity to experiment with different creative content and determine exactly which type of content shows the best engagement.
So here the vital things that you should keep in mind:
1. Get Discovered:
Using hashtags and geotags are the best idea to become discoverable to your target audience. Adding these hashtags to your Instagram stories can help you to increase the number of followers while focusing on earning quality customers.
2. Producing Engaging Content:
Insta-stories are viewed vertically and use your entire screen. There are so many features that can be applied to stories only ( cannot be applicable on your posts). Learning different features available and experimenting with them across your content can be great ways to make your brand outrun your competition. You can try using the poll feature to get feedback on the business decision from your customers.
3. Keep A Close Tab On Your Performance:
By thoroughly understanding the analytics provided on Instagram, you can track the success of your stories. Pay full attention to your view completion rate because it’s a key metric to understand your performance. It will help you to understand what type of content works the best so that you can focus more on improving it.