Author: optinstapost

For certain social media administrators, this will be a welcome change.   Instagram is currently testing a new 'Closed Captions' sticker for IG Stories that produces automatic captions in a variety of text formats for your Stories clips. Instagram seems to be dealing with four text styles: typewriter-style block text, bigger words for clarity, and simple block letters.     Any Instagram users are now able to use the tool,...

What began as a simple photo-sharing app has developed into a global behemoth that has deeply embedded its feet in e-commerce, and influencers now rule the platform.     Instagram appears to be trying to keep up with what its users want, as shown by the addition of a shopping feature as well as reels, which designers can use to highlight their work and sell items to their...

Instagram wants its users to spend most of their time on its own platform instead of other social media channels and therefore Instagram algorithm works in your favor if you feed more content on your profile. We have been talking about Ms. Reichenbach's in our previous articles.  One of her posts has not only gained over 200,000 views and nearly 500 articles, but it has...

Instagram released Reels in July 2020, a short-form video feature intended to compete with TikTok.  Instagram serves recommended Reels, as well as related Explore sections, in a new tab, close to IGTV images.   The algorithm for Reels, like the one for IGTV videos, prioritizes content from the accounts you connect with the most, as well as the types of posts you usually communicate with, based on...

In June 2018, Instagram released IGTV, a video platform aimed at competing with YouTube.   Ordinary users can upload videos that are between one and fifteen minutes long, while developers and accounts with wider audiences can upload videos that are up to one hour long. In addition to a standalone app that was released the same day, IGTV has a dedicated button in the Instagram app.   According to Fran,...

Instagram Stories launched back in August 2016. Like Snapchat Stories, the product allows users to post evanescent images and videos that vanish after 24 hours.   In reality, Kevin Systrom, Instagram's former CEO, admitted that the feature was ripped off from Snapchat in an attempt to lure users away from the famous disappearing-message app.   Instagram launched Stories Highlights and Stories Archive in December 2017 as a way to...

For the first time in June 2018, Instagram made its six primary ranking factors public. Surprisingly, this algorithm has remained largely unchanged since then.   What users see in their Instagram Feed is determined by three key factors:   a) Recency: How recently the content was posted, with timely posts being given priority over those that are weeks old.   b) Interest: How much Instagram thinks you'll care about a post,...

Since 2019, Instagram has been exploring private likes on the platform, and it has since been rolled out to more users. However, this function is divisive, and some users are disappointed with it. This week, the hiding likes made their way back to the top of the news. This time, Instagram's CEO, Adam Mosseri, moved in and discussed the issue on his personal Twitter account.   According to...

  What's the best time to share something on Instagram? It's early in the workweek and early in the day, according to data from 300 labels.   When is the optimal time to share something on Instagram? It's an age-old conundrum. You've spent hours (or months) reading, brainstorming, writing, reviewing, and editing this new post (or campaign), and it's finally time to show it off.     But hold on a...

  Instagram has introduced Instagram Live Rooms, a new way to go live with up to three guests on Instagram.   With the launch of Instagram Live Rooms, advertisers and creators can target new markets, increase revenue, and connect with their followers in real-time.   Here's what you need to know about Instagram's new release and how you can put it to use with your business:   What Are Instagram Live Rooms,...